Building Your Content Pillars
4 April 2026 · Rik Courtney · 15 min video
Define the 4–5 content pillars that give every post strategic intent and brand consistency. Never wonder what to post again.
What Are Content Pillars?
Content pillars are the 4–5 themes that all your social media content falls under. They ensure your feed is balanced, strategic, and on-brand.
The Pillar Formula
Every business should have:
- Education — teach something valuable
- Inspiration — motivate your audience
- Behind-the-scenes — show the human behind the brand
- Social proof — testimonials, results, case studies
- Promotion — your offer (max 20% of content)